E-commerce & CRM
Development, infrastructure, SEO, AI and IT for business — short and to the point.
81 articles
- E-commerce & CRM4 min
How to Integrate 1C With an Online Store: Products, Stock, Orders
1C stays the master system for products, prices and stock while the store sends orders back; the exchange runs on a schedule or events and every step is logged and checked.
Practice - E-commerce & CRM4 min
ABC and XYZ Analysis: How to Classify Inventory and Plan Stock
ABC ranks products by revenue contribution, XYZ by demand stability; together they show which items to always keep in stock, which to order on demand and which to drop.
Practice - E-commerce & CRM4 min
Amazon FBA vs FBM: Which Fulfillment Method Is Right for You
With FBA, Amazon stores, ships and serves orders and you get Prime, but you pay storage fees and carry inventory risk; with FBM you or your warehouse do the work, with more control and fewer fees but a heavier workload. Sellers from abroad usually go with FBA or FBM through a 3PL in the target country.
Practice - E-commerce & CRM3 min
How to Set Up a Sales Pipeline in amoCRM
An amoCRM pipeline is built from your real sales process: each stage is a verifiable action by the customer or salesperson; then you add the fields you need, per-stage tasks and messages, and lead sources.
Practice - E-commerce & CRM4 min
amoCRM vs Bitrix24: Detailed Comparison for Sales Teams
amoCRM is a focused, easy CRM for the sales pipeline and messengers, while Bitrix24 is a broad platform where CRM sits next to tasks, documents and an intranet; pick based on whether you need sales only or your whole operation.
Basics - E-commerce & CRM4 min
B2B E-commerce: How It Differs From B2C and Features It Needs
A B2B store sells to companies rather than individuals, so it needs personal pricing, minimum order quantities, quote requests, deferred payment, invoices and data exchange with the ERP.
Basics - E-commerce & CRM4 min
How to Set Up Bitrix24 CRM: A Practical Guide
Pick a CRM mode first (with or without leads), map your deal pipelines, add only the fields you need, automate routine work with automation rules and triggers, assign rights by role, and connect forms and Open Channels so requests land in the CRM automatically.
Practice - E-commerce & CRM4 min
Buy Now, Pay Later and Installments in Online Stores Explained
The customer takes an installment plan from a third-party service, the service pays the store the order amount upfront minus a fee and then collects payments from the customer, taking on the risk of non-payment.
Basics - E-commerce & CRM3 min
Cash on Delivery vs Online Payment: Pros, Cons and Risks
Cash on delivery wins the trust of first-time buyers but brings refusals, wasted courier trips and cash risks; online payment is safer for the store, so nudge buyers toward it with incentives rather than bans.
Practice - E-commerce & CRM4 min
Checkout UX Checklist: How to Design a Checkout That Converts
A checkout that converts offers guest checkout, asks for as few fields as possible, shows the full total including delivery before payment, supports familiar payment methods, explains errors clearly and is easy to complete on a phone.
Practice - E-commerce & CRM4 min
How to Integrate Click Payments Into a Website
Click calls your server twice — Prepare (validate and reserve the order) and Complete (confirm the payment); your job is to verify the signature, amount and order status and respond idempotently.
Practice - E-commerce & CRM4 min
CommerceML and the 1C Exchange Protocol Explained
1C calls your site over HTTP (checkauth, init, file, import), sends the catalog in import.xml, prices and stock in offers.xml, and pulls orders via mode=query; most failures come from auth, upload limits and mismatched IDs.
Advanced - E-commerce & CRM4 min
Common CRM Implementation Mistakes and How to Avoid Them
CRM projects usually fail because of organization, not software: the process is not mapped, records are overloaded with fields, the team is not trained and managers do not run the business from CRM data. Each of these can be fixed before launch or in the first weeks.
Practice - E-commerce & CRM4 min
Lead Scoring in CRM: How to Prioritize Leads for Sales
Lead scoring adds up points for how closely a lead matches your buyers and how actively they engage; leads above the threshold get handled by sales first.
Practice - E-commerce & CRM4 min
CRM vs ERP: What Is the Difference and Do You Need Both
A CRM manages relationships with customers before and after the sale, while an ERP manages the company's internal resources behind it — money, stock and purchasing; a growing business usually needs both, connected by an integration.
Basics - E-commerce & CRM4 min
How to Connect a CRM to Your Website, Telephony and Messengers
Each channel connects to the CRM through a ready connector or an API: forms send data via a webhook, telephony creates a record on each call, and messengers arrive through chat connectors. To keep the database clean you need phone normalization, duplicate checks and a recorded source for every request.
Practice - E-commerce & CRM4 min
How to Design a Custom CRM: Architecture and Data Model
A sustainable custom CRM rests on a small set of core entities, pipelines defined as data rather than code, row-level permissions, an append-only activity history and a separate integrations layer driven by events.
Advanced - E-commerce & CRM4 min
How to Integrate Delivery Services Into an Online Store
Delivery integration means four connected processes through the carrier's API: price and time estimates at checkout, automatic shipment creation after payment, status sync into the order and pickup point selection, plus a shared adapter layer in your code when you work with several carriers.
Practice - E-commerce & CRM4 min
Dynamic Pricing in E-commerce: How It Works and When to Use It
Dynamic pricing automatically adjusts prices based on demand, stock and competitor prices; it only works when every price has a margin-based floor and clear limits.
Basics - E-commerce & CRM4 min
Online Store Fraud: Fake Orders, Card Testing and How to Stop Them
Most attacks on a store follow repeatable patterns, so they are stopped with rate limits, velocity rules, phone verification and a manual review queue for risky orders.
Practice - E-commerce & CRM4 min
Key E-commerce Metrics: AOV, LTV, CAC and Repeat Purchase Rate
AOV shows what one order brings, LTV what gross profit a customer brings over time, CAC what it costs to acquire them, and repeat rate whether people come back; a store grows sustainably when LTV is clearly above CAC.
Basics - E-commerce & CRM4 min
ERP Implementation Roadmap: Stages, Risks and Success Factors
An ERP project succeeds when it starts with a process audit, chooses the system against documented requirements, migrates cleaned data, proves itself in a pilot and goes live with a rollback plan and committed support.
Advanced - E-commerce & CRM4 min
FBO vs FBS on Marketplaces: Which Fulfillment Model to Choose
With FBO you ship stock to the marketplace warehouse and it handles storage and delivery, which is faster for buyers but freezes your stock; with FBS goods stay in your warehouse and you pack each order, which gives control but adds daily work.
Basics - E-commerce & CRM4 min
Fiscal Receipts and IKPU Codes for Online Payments in Uzbekistan
For online payments in Uzbekistan every order line must carry fiscal data such as the IKPU code, package code, VAT rate and price, so these fields have to live in your store catalog before you integrate payments.
Practice - E-commerce & CRM4 min
Headless Commerce: Architecture, Benefits and When to Use It
Headless commerce separates the storefront from the commerce backend and connects them through APIs; it gives freedom in UI and sales channels but demands a strong team and higher ongoing effort.
Advanced - E-commerce & CRM4 min
How Online Payments Work: Gateway, Acquirer and Processor
A payment travels from the store through the gateway, the acquirer and processor and the card network to the buyer's bank, which approves it and holds the amount; later the money is captured, settled between banks and paid to the store minus fees.
Basics - E-commerce & CRM3 min
How to Choose a CRM for a Small Business: Checklist
Choose a CRM by your sales process, not by its feature list: map the process, shortlist 2-3 systems with the integrations you need, trial them on real deals and estimate the total cost of ownership.
Practice - E-commerce & CRM4 min
How to Choose a Payment Gateway for Your Online Store
Choose a gateway by how your customers pay, what each payment really costs with all fees included, how fast the money arrives and how well the API handles cancellations, refunds and subscriptions; comparing by headline fee alone is almost always misleading.
Practice - E-commerce & CRM4 min
How to Launch a Loyalty Program for an Online Store
First decide which customer behavior you want to change, then pick a simple mechanic, calculate its cost, connect it to the store and CRM, and compare members against a control group.
Practice - E-commerce & CRM4 min
How to Launch an Online Store Step by Step
Launching takes six stages: validate the niche and build the catalog, pick a platform, connect payments, set up delivery, cover the legal basics and run a full test order; skipping any stage shows up later with real customers.
Practice - E-commerce & CRM4 min
What Are Chargebacks and How to Prevent Them
A chargeback is a forced payment reversal initiated by the buyer's bank; most disputes are prevented with a recognisable statement descriptor, delivery proof, fraud checks and fast, helpful support.
Practice - E-commerce & CRM4 min
How to Reduce Cart Abandonment in an Online Store
Cart abandonment drops when buyers see the full cost upfront, can purchase without registering and pay with a familiar method, while those who still leave are brought back with polite reminders by email, Telegram or push.
Practice - E-commerce & CRM4 min
How to Start Selling on Ozon: Step-by-Step Guide
Sign up in the Ozon seller portal, upload your catalog manually, via a template or the API, choose a fulfillment scheme (FBO, FBS or realFBS), set prices with a minimum price for promotions and automate stock, prices and orders through the Seller API.
Practice - E-commerce & CRM4 min
How to Start Selling on Uzum Market: Seller Guide
Register a business (sole proprietor or company), sign up in the Uzum seller portal, upload documents and strong product cards, pick a logistics model and calculate unit economics with commission, logistics and returns before your first shipment.
Practice - E-commerce & CRM4 min
Last-Mile Delivery: Own Couriers, Delivery Services or Pickup Points
In-house couriers give the most control and speed within one city, delivery services give reach and flexible costs, and pickup points or lockers give the lowest cost per order; most stores combine them.
Basics - E-commerce & CRM4 min
Types of Loyalty Programs: Points, Cashback, Tiers and More
Points and cashback suit frequent purchases, tiers suit stores with a clear core of regulars, paid membership works when you have a valuable perk like free delivery, and referrals work when customers happily recommend the product.
Basics - E-commerce & CRM4 min
How to Optimize Product Cards on Uzum, Wildberries and Ozon
Marketplaces rank listings that closely match the query and sell well, so fill in titles and attributes for real search terms, make a clear main photo, work with reviews and never let stock run out.
Practice - E-commerce & CRM5 min
Split Payments for Marketplaces: How Payouts to Sellers Work
A split payment lets a gateway accept one charge and distribute it by rules between sellers and the platform fee, holding funds until the order is fulfilled; it requires a gateway with marketplace support and a legal setup where the platform does not hold other people's money without the right to.
Advanced - E-commerce & CRM4 min
Marketplace Unit Economics: How to Calculate Profit per SKU
Profit per unit is the actual selling price minus every cost one sale creates, including returns, ads and taxes; calculate it per SKU, or best-sellers can hide losses.
Practice - E-commerce & CRM4 min
Marketplace vs Your Own Online Store: Pros, Cons and Costs
A marketplace gives you ready traffic in exchange for commissions and dependence on someone else's rules, while your own store gives you control over customers and brand but you must bring traffic yourself; combining both usually works best.
Basics - E-commerce & CRM4 min
How to Migrate Customer Data From Excel to a CRM
Collect and review every spreadsheet, remove duplicates and standardize formats, map columns to CRM fields, run a test import on a small sample, validate the result, and only then migrate the full database together with deal history.
Practice - E-commerce & CRM4 min
How to Build a Multi-Vendor Marketplace Platform
A marketplace is an online store plus a separate seller layer: onboarding and verification, product moderation, order splitting by seller, commissions, payouts, ratings and disputes; start with a ready platform or an MVP, and go custom only when your model is truly unique.
Advanced - E-commerce & CRM4 min
One-Page vs Multi-Step Checkout: Which Works Better
There is no universal winner: a one-page checkout suits simple orders with a short form, a multi-step checkout suits long forms and complex delivery choices, and the final call should come from your own store data and an A/B test.
Practice - E-commerce & CRM4 min
How Much Does an Online Store Cost and What Drives the Price
The price of a store depends on the amount of logic, not the number of pages: catalog size and complexity, design approach, the number of integrations (1C, payments, delivery, CRM), custom features and the cost of ownership after launch; the most accurate budget starts from a feature list split into must-haves and later items.
Practice - E-commerce & CRM4 min
Mistakes When Launching an Online Store and How to Avoid Them
Most launch failures come not from design but from incomplete product data, payments never tested with real money, unclear delivery rules and clumsy mobile checkout, all of which a pre-launch checklist catches.
Practice - E-commerce & CRM4 min
Online Store Search and Filters: UX Best Practices
Good site search understands a query in any form, with typos, the wrong keyboard layout or a synonym, and never shows an empty screen, while filters mirror the criteria people actually use to choose products.
Practice - E-commerce & CRM4 min
Order Processing With Sagas: Consistent Payment, Stock and Delivery
A saga splits an order into local steps with compensating actions, while an outbox and an order state machine ensure no event is lost and no order gets stuck in a contradictory state.
Advanced - E-commerce & CRM4 min
How to Integrate Payme Into a Website: Developer Guide
Payme calls your server over JSON-RPC: you implement six Merchant API methods, check authorization and the amount in tiyin, store transactions with states 1, 2, -1 and -2, and pass every sandbox scenario before switching to the live key.
Practice - E-commerce & CRM4 min
Payme vs Click: Which Payment System to Choose for Your Website
Payme and Click do the same job — accepting Uzcard and Humo cards and payments from their own apps — and differ mainly in API design and your customers' habits, so most stores are better off connecting both.
Basics - E-commerce & CRM4 min
Payment Aggregator vs Direct Merchant Account: Key Differences
An aggregator accepts payments for you under its own bank contract, so onboarding is fast but you get less control and higher freeze risk; a direct merchant account takes more paperwork but gives you your own terms and stability at high volume.
Basics - E-commerce & CRM4 min
How to Automate Payment Reconciliation in E-commerce
Automated reconciliation links three sources — orders, gateway reports and bank statements — by shared identifiers, accounts for fees and refunds, and sends only real discrepancies to a review queue.
Advanced - E-commerce & CRM4 min
Handling Payment Webhooks Reliably: Idempotency and Retries
A reliable webhook handler verifies the signature, stores each event by its unique ID, changes order status only through allowed transitions and regularly reconciles with the provider API.
Advanced - E-commerce & CRM4 min
Preparing an Online Store for Peak Sales: Load, Stock and Payments
Prepare for a peak sale early: find the real limit with load tests, offload the catalog to caches, protect checkout and stock from race conditions, agree on limits with payment providers and run a war room with a rollback plan.
Advanced - E-commerce & CRM4 min
How to Prevent Overselling: Stock Reservation Strategies
For most stores the safest default is to reserve stock at checkout with a short timeout, decrement it atomically in the database, and treat one stock ledger as the single source of truth for every sales channel.
Advanced - E-commerce & CRM4 min
Product Feeds: Exporting Your Catalog to Marketplaces and Google
A product feed is a file or API export of your catalog with prices and stock for an external platform; generate it automatically from one data source and update it as often as prices and availability change.
Practice - E-commerce & CRM3 min
Product Page Checklist: What a High-Converting Product Card Needs
A product page sells when it answers four questions in seconds: what it is, what it really costs, when it arrives and whether the store can be trusted, with the buy button always within reach on mobile.
Practice - E-commerce & CRM4 min
Product Recommendations in E-commerce: How They Work
Recommendations grow from simple rules to models built on behavior and embeddings; they belong on product pages, carts and emails, and their value is proven only by an A/B test on revenue per visitor.
Advanced - E-commerce & CRM4 min
How to Set Up Promo Codes and Discounts Without Losing Margin
A discount pays off only if extra sales cover the lost margin: calculate the break-even point upfront, restrict stacking and usage, and issue codes in a way that keeps them off coupon sites.
Practice - E-commerce & CRM4 min
Recurring Payments and Card Tokenization: How Auto-Billing Works
On the first payment the provider stores the card and gives the store a token; the store then charges that token on schedule, while the provider and bank check that the customer has consented to such charges.
Basics - E-commerce & CRM4 min
How to Organize Returns and Refunds in an Online Store
Publish a clear return policy, move every return through the same statuses from request to decision, refund via the original payment method through the gateway, and update stock and accounting right away.
Practice - E-commerce & CRM4 min
Off-the-Shelf CRM vs Custom CRM: How to Decide
Start with an off-the-shelf CRM if your sales process is fairly standard, because it is fast and cheap to launch; build a custom CRM when your processes are unique, integrations are deep or data control matters more than speed, and you are ready to maintain it.
Basics - E-commerce & CRM4 min
How to Sell on Wildberries From Uzbekistan
A company or sole proprietor registered in Uzbekistan can sign up on the Wildberries seller portal directly; after that it comes down to strong product cards, the right fulfillment model, reconciling payout reports and tracking buyout rate, turnover and stock.
Practice - E-commerce & CRM4 min
Shopify vs WooCommerce vs Custom Development for an Online Store
Shopify is the fastest way to launch but limits you to its rules and payment options, WooCommerce gives more control at the cost of maintenance, and custom development pays off when your processes, integrations or load no longer fit a ready platform.
Basics - E-commerce & CRM3 min
How to Integrate Stripe Into an Online Store
For most stores Stripe Checkout, a hosted payment page, is the simplest choice; Payment Element is for payments inside your own design, and order status should only change on a webhook.
Practice - E-commerce & CRM3 min
How to Sync Inventory Across Marketplaces and Your Own Store
Keep stock in one system and let every channel receive the available quantity with a small buffer from it; a sale in any channel immediately reduces the shared stock.
Practice - E-commerce & CRM3 min
What Is 1C and Why Integrate It With Your Online Store
1C is an accounting and trade system that holds products, prices, stock, counterparties and sales documents; integrating it with your store removes manual data entry and errors like selling items that are out of stock.
Basics - E-commerce & CRM4 min
What Is 3D Secure and How It Affects Checkout Conversion
3D Secure is an extra check by the card-issuing bank that confirms the buyer really owns the card; it shifts fraud liability from the store to the bank, and with 3DS2 most honest buyers pass it silently without any extra step.
Basics - E-commerce & CRM4 min
What Is 3PL Fulfillment and When to Outsource Your Warehouse
3PL fulfillment means an outside operator stores your goods and picks, packs and ships every order for a per-operation fee; it pays off when your own warehouse limits growth or sits idle.
Basics - E-commerce & CRM4 min
What Is amoCRM: Features, Pricing Logic and Who It Suits
amoCRM is a cloud CRM centred on a visual deal pipeline and customer conversations in messengers; it fits companies that sell through inquiries and chats rather than complex inventory or accounting workflows.
Basics - E-commerce & CRM4 min
What Is a CDP and How It Differs From a CRM
A CDP automatically merges customer behavior from every channel into one profile and feeds it to other tools, while a CRM is where staff manage deals and conversations. You need a CDP when you have many channels and scattered customer data.
Basics - E-commerce & CRM4 min
What Is a CRM System and Why Does a Business Need One
A CRM is a single database of customers and deals that keeps every conversation, task and sales stage in one place, so no lead gets lost and anyone on the team can see what is happening with a customer right now.
Basics - E-commerce & CRM4 min
What Is Dropshipping and How the Model Really Works
Dropshipping is a model where your store sells a product but a supplier stores and ships it; you save on inventory but pay with thin margins, less control over quality and delivery, and dependence on the supplier.
Basics - E-commerce & CRM4 min
What Is E-commerce: B2C, B2B, D2C, C2C and Marketplace Models
E-commerce is selling goods and services online, and the model tells you who sells to whom: a business to people (B2C), to other businesses (B2B), a maker directly to buyers (D2C), people to people (C2C), or many sellers through one platform (marketplace).
Basics - E-commerce & CRM4 min
What Is an ERP System: Modules, Benefits and Who Needs It
An ERP system connects finance, procurement, warehouse, production and HR on one database, so every action in one department instantly shows up in all the others without anyone copying data by hand.
Basics - E-commerce & CRM4 min
What Is Inventory Management: Methods, Metrics and Tools
Inventory management is deciding how much of each item to hold and when to reorder it, so you don't lose sales to stockouts or tie up cash in excess stock.
Basics - E-commerce & CRM4 min
What Is Omnichannel Retail and How It Differs From Multichannel
Multichannel means selling in several channels, while omnichannel means those channels share one base of customers, stock and orders, so a shopper can start a purchase in one channel and finish it in another.
Basics - E-commerce & CRM4 min
What Is an Order Management System (OMS) in E-commerce
An OMS is a system that gathers orders from every sales channel in one place and guides each order from checkout to delivery or return: it reserves stock, picks a warehouse, updates statuses and handles cancellations.
Basics - E-commerce & CRM4 min
What Is PCI DSS and What It Means for Your Online Store
PCI DSS is the mandatory card data security standard for anyone who accepts cards; a store that sends card entry to its payment provider's page and only works with tokens keeps its obligations to a minimum.
Basics - E-commerce & CRM4 min
What Is a PIM System and When an Online Store Needs One
A PIM is a central store of product content that automatically feeds descriptions, images and attributes to every sales channel; you need one when products and channels multiply to the point where editing listings by hand slows sales down.
Basics - E-commerce & CRM4 min
What Is an SKU and How to Structure a Product Catalog
An SKU is a unique code for one stock-tracked item, such as a T-shirt in a specific color and size; a catalog is built from products, their SKU variants, attributes and categories, and that structure decides how well filters, stock and exports work.
Basics - E-commerce & CRM3 min
What Is a WMS: Warehouse Management System Explained
A WMS runs the physical work of a warehouse: it tells staff where to put goods and where to pick them from and knows the stock in every bin, while an ERP only knows how much stock the warehouse holds overall.
Basics
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