amoCRM vs Bitrix24: Detailed Comparison for Sales Teams
Basics4 minInnovialabs editorial team
In short
amoCRM is a focused, easy CRM for the sales pipeline and messengers, while Bitrix24 is a broad platform where CRM sits next to tasks, documents and an intranet; pick based on whether you need sales only or your whole operation.
The short answer
- amoCRM is a specialised sales CRM. It is quick to learn, strong at messengers and pipelines, but does very little outside sales.
- Bitrix24 is an all-in-one platform: CRM, tasks and projects, file storage, team chat, a website builder, a contact centre. It does more, but the learning curve is steeper.
If you need order in your leads and visibility into managers, amoCRM usually wins. If sales must connect to tasks, projects and internal teamwork, Bitrix24 does.
Comparison by key criteria
| Criterion | amoCRM | Bitrix24 |
|---|---|---|
| Focus | Sales and communication | CRM + tasks + intranet |
| Learning curve | Fast, minimal interface | Longer, many sections and settings |
| Sales entities | Deals, contacts, companies | Leads, deals, contacts, companies, smart processes |
| Automation | Digital Pipeline, Salesbot | Robots, triggers, business processes |
| Messengers | A core strength, unified inbox | Available via Open Channels |
| Tasks and projects | Basic deal-related tasks | Full task manager, projects, Gantt |
| Hosting | Cloud only | Cloud and self-hosted on-premise edition |
| Pricing model | Per user | Plan per company with a user limit |
Sales and pipeline
Both systems support multiple pipelines, kanban views of deals and conversion reports.
- In amoCRM everything revolves around the deal: easier to explain to managers, fewer extra steps.
- Bitrix24 has a separate lead entity and a mode that works without it, plus smart processes — custom object types for non-standard flows (returns, contracts and so on).
Ease of use
amoCRM is simpler. A new manager usually finds their way around quickly. Bitrix24 feels heavy for teams that only need a CRM, and without careful setup of permissions and menus employees get lost.
The flip side: amoCRM's simplicity means a lot has to be added via widgets or built through the API.
Automation
- amoCRM: actions on pipeline stages (tasks, messages, owner changes, webhooks) and Salesbot chatbots. Enough for a typical sales process.
- Bitrix24: stage robots and triggers plus a business process designer — visual flows with conditions, approvals and loops. More flexible, harder to maintain.
Integrations
Both offer a REST API, webhooks and an app marketplace: telephony, mailing, payments, 1C, online stores. The on-premise Bitrix24 edition gives access to the code and server, which matters for deep customisation and data residency requirements. amoCRM runs only in the vendor's cloud.
Tasks and teamwork
Bitrix24 is clearly stronger here: projects, subtasks, time tracking, Gantt charts, workgroups, internal chat and video calls. In amoCRM tasks are tied to deals and exist mainly so a manager does not forget to call back.
Total cost of ownership
Comparing licence prices alone is misleading. Factor in:
- pricing model: amoCRM costs grow with each new user, while a Bitrix24 plan covers a set number of employees;
- paid add-ons: widgets, telephony, connectors;
- implementation: pipelines, permissions, automation, integrations and training;
- ongoing support: who changes the setup when your process changes;
- for on-premise — servers, updates and administration.
Decision guide by business type
- Small business selling through messengers and social media — amoCRM.
- Sales team focused on manager control and fast launch — amoCRM.
- Company that wants CRM, tasks and an intranet in one place — Bitrix24.
- Complex processes with approvals and many roles — Bitrix24.
- Requirement to keep data on your own servers — on-premise Bitrix24.
- Highly unusual logic and in-house accounting systems — consider a custom CRM, or either option with serious API integration.