How to Start Selling on Uzum Market: Seller Guide
Practice4 minInnovialabs editorial team
In short
Register a business (sole proprietor or company), sign up in the Uzum seller portal, upload documents and strong product cards, pick a logistics model and calculate unit economics with commission, logistics and returns before your first shipment.
The short answer: from zero to the first sale
- Seller status. Uzum works with registered businesses: a legal entity or a sole proprietor (YaTT). Accepted forms and requirements change from time to time, so check the current terms in the seller portal.
- Sign up in the Uzum seller portal: company details, contacts, bank account, acceptance of the offer agreement.
- Documents and verification. Upload scans and wait for moderation.
- Product cards. Create them one by one or in bulk via a template.
- Logistics. Choose a fulfillment model and prepare the first shipment.
- Launch and monitor stock, reviews and payout reports.
The most underrated step is calculating the economics before you start. Do it before you buy inventory.
Registration and documents
Prepare in advance:
- registration certificate of the company or sole proprietor;
- tax ID (STIR) and bank account details;
- details of the director or entrepreneur;
- conformity documents for categories that require them (kids' goods, cosmetics, electronics and similar);
- brand rights — a trademark certificate or an authorization letter from the owner if you resell someone else's brand;
- digital marking — if your product is on the list of goods requiring mandatory marking in Uzbekistan.
Details in your documents and in the portal must match exactly. A mismatch in the company name or bank details is a common cause of delays.
How to build a product card that sells
The product card is your shop window and your source of search traffic inside the marketplace.
- Category. Pick it precisely: filters, document requirements and the commission rate depend on it.
- Title. Pattern: product type + brand + model + key attribute. No caps lock, no decorative symbols.
- Attributes. Fill in every field. Shoppers filter by them, and empty fields push you out of results.
- Photos. Several angles, a clean background, close-ups, the product in use. Check size and format rules in the portal.
- Two languages. Shoppers see cards in Uzbek and Russian — write both properly, not as a raw machine translation.
- Variants. Group sizes and colors into one card so reviews and ratings are not split.
- Barcodes. Each variant needs its own, or the warehouse will reject the shipment.
Logistics options
| Model | Who stores and packs orders | Best for |
|---|---|---|
| Marketplace warehouse (FBO) | Uzum: you deliver a batch, the marketplace stores, packs and delivers | Compact fast-moving goods, minimal operations |
| Seller warehouse (FBS) | You: store, pack each order and hand it over on time | Wide assortment, slow movers, testing demand |
Available models and their terms depend on the category and get updated, so check the current rules in the portal. Many sellers combine both: bestsellers in the marketplace warehouse, the long tail in their own.
How commissions work
Exact rates are published in the portal and change over time, so the structure matters more:
- sales commission — a percentage that depends on the category;
- logistics — delivery to the customer, sometimes based on size;
- storage — when you use the marketplace warehouse;
- returns — reverse logistics and lost margin;
- promotion — ads and participation in campaigns;
- your own costs — cost of goods, delivery to the warehouse, packaging, taxes.
Profit per unit = price minus everything above. If it is close to zero, discounts and ads will push it negative.
First-month mistakes
- An oversized first batch without testing demand — cash gets frozen in stock.
- Retail pricing that ignores commissions and logistics.
- Thin product cards: two photos and empty attributes.
- Running out of stock. While stock is zero, the card loses search positions.
- Packaging and barcode errors — the shipment gets rejected.
- Ignoring questions and reviews. Quick replies affect conversion more than you think.
- Not reconciling reports. Check every payout: deductions, returns, penalties.