How to Add a Business to Yandex Business and Yandex Maps

The short answer

An organization card in Yandex Business appears in Yandex Maps, Yandex Navigator and Yandex search for queries like "tire service near me". To add your company:

1. Check whether your card already exists on Maps.
2. Register the organization in Yandex Business or claim the existing card.
3. Verify that you represent the company.
4. Fill in the details and upload photos, prices and services.
5. Collect reviews and reply to them.

The basic card is free. Paid promotion inside Yandex Business is a separate option.

Registration and verification

Sign in with the Yandex ID that will serve as the company account, ideally a shared corporate one rather than an employee's personal account. Search for the organization by name and address.

• The card already exists: choose the option to claim it as your organization and pass the ownership check. Do not create a new one; duplicates confuse users and moderation.
• There is no card: add the organization with its name, address or service area, line of business and phone number.

Verification usually goes through the organization's phone: the number on the card receives a call or an SMS with a code. If you cannot access that number, Yandex may request documents. Moderation checks that the company actually operates at the stated address.

Filling in the card

The more complete the card, the more queries it can appear for.

Required

• Name: as on the sign, with no list of services or promotional words.
• Categories: a primary one and secondary ones. Choose precise categories that match what you really do.
• Address and the entrance point on the map. If the entrance is from the courtyard, say so in the description.
• Opening hours, including breaks and holidays.
• Phone, website, messengers and social profiles.

Recommended

• Features: payment methods, parking, Wi-Fi, accessibility, delivery.
• Description: short and clear, covering what you do and for whom.

Photos, prices and services

Photos are one of the main factors in a customer's choice. Add:

• the storefront with signage and the entrance, so customers find you on the first try;
• the interior, work areas and team;
• products, dishes or examples of your work.

Shoot in good light, with no collages or borrowed images. Make sure the logo and cover read well on a small screen.

Prices and services go in the price list section: name, price or "from" price, short description. This lets the card answer queries like "haircut price" and cuts down on unnecessary calls. Keep prices current; an outdated price list triggers negative reviews.

Posts and promotions in the card show the business is active and help bring back regular customers.

Reviews and rating

The Yandex Maps rating is based on user scores and strongly affects choice.

• Ask for reviews after a visit: a QR code at the counter, a link in a message after an order.
• Reply to every review on behalf of the company. For negative ones, skip excuses and arguments: acknowledge the problem and offer a solution.
• Do not fake reviews. Yandex filters suspicious activity and may remove reviews or restrict the card.
• If a review breaks the rules (insults, advertising, not about your company), report it through your dashboard.

What affects position in Yandex Maps

Yandex does not publish the exact formula, but these factors matter in official guidance and in practice:

Common mistakes

• Keywords in the name instead of the real business name.
• A wrong map point, so customers end up next door.
• Unanswered negative reviews.
• Several cards for one address.