Local SEO in Uzbekistan: Google Maps, Yandex Maps and 2GIS

Which map services matter in Uzbekistan

Short answer: all three — Google Maps, Yandex Maps and 2GIS. The audience is split between them, and which one a person opens depends on their phone, habits and task.

• Google Maps is the default on Android and shows business profiles directly in Google Search. People searching "coffee near me" in a browser end up here.
• Yandex Maps is popular with Russian-speaking users and is tied to Yandex Search and Navigator.
• 2GIS is widely used in Tashkent and other large cities as a directory: it is convenient for finding the entrance, floor, opening hours and reviews.

If your company is missing from even one service, you lose the customers who simply never see you on that map.

How to add your business to each service

The general process is the same:

1. Check whether a listing already exists — a user may have created it. If so, do not create a duplicate; claim the existing one.
2. Enter the exact business name without extra keywords.
3. Place the pin precisely at the entrance, not in the middle of the building.
4. Pick the most specific primary category and add 2–4 secondary ones.
5. Complete verification — unverified listings rank worse and anyone can edit them.

What NAP is and why it must match

NAP stands for Name, Address, Phone. Search engines compare this data across maps, your website, social profiles and directories. When it differs, trust in the listing drops and customers get confused.

Typical mismatches in Uzbekistan:

• the address is written in Cyrillic in one place and Latin in another, with old and new street names mixed;
• a landmark is mentioned in one listing but not in another;
• the phone appears as +998 90... in one place and without the country code elsewhere;
• Instagram uses the brand name while the maps use the legal entity name.

The fix is simple: create one master record in a single document and copy data only from it.

Name: Example Coffee
Address: Tashkent, Yunusabad district, Example street, 10
Landmark: opposite Example metro station
Phone: +998 71 000 00 00
Website: https://example.uz
Hours: Mon–Sun 08:00–22:00

Fix the Cyrillic and Latin spellings once and use them consistently.

How to complete a profile so it ranks

• Opening hours, including holidays. Wrong hours are one of the main sources of negative reviews.
• Photos: exterior, entrance, interior, products, team. Entrance photos matter in a city where signs are not always visible from the road.
• Services and prices, or a menu, where the service supports it.
• Website link with UTM tags so you can see map traffic in analytics.
• Description in Russian and Uzbek if your customers use both languages.

Repeat the same NAP data on your website in the footer and on the contacts page, embed a map and add LocalBusiness structured data.

Reviews and activity

Reviews affect both rankings and customer decisions. What works:

• ask for a review right after the purchase — a QR code at the counter, or a link in the receipt and in Telegram;
• reply to every review, especially negative ones, calmly and to the point;
• never buy reviews or write them yourself — the services remove them and may demote the listing.

Update photos and posts at least once a month: active profiles look alive to people and to algorithms.

Common mistakes

• Several listings for one company at the same address.
• Keywords stuffed into the name ("Phone repair Tashkent cheap").
• An employee's personal number instead of the company number — access is lost when they leave.
• Moving to a new address and updating only one map.
• Branches without their own listings: each location needs a separate profile.